451 Why Do Clients Hire Us?
Guest: Lisa Shorr, Image and Brand Expert with Shorr Success
Lisa answers my question of "why do clients hire us" by starting with the premise that clients choose us because of the way they feel. It's the people skills and the soft skills that allow our clients to like us and trust us.
Talking points to remember from my conversation with Lisa:
- First, let's start to understand why clients hire us.
- We as IT business owners and professionals must learn to care about their "brand image"
- Learn to engage your clients with empathy, not just sympathy.
- Use Emotional Intelligence to impact client relationship, which then will impact your sales growth
Lisa's Brand method is a mindset that we should embrace. Yes, it's an acronym.
(Behavior, Respect, Appearance, Networking, Dynamic Dialogue)
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Website: https://shorrsuccess.com/
Email Lisa: lisa@shorrsuccess.com
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Lisa Shorr
Image and Personal Brand Strategist
Lisa Shorr owns two successful businesses: Shorr Success and Secure Future Tech Solutions. Certified in Advanced Image Consulting and Corporate Consultancy, Shorr has spent more than 26 years in the sales, marketing, personal branding and, cybersecurity arena. Using her proprietary “Shorr-to-Shine System,” she has coached hundreds of businesses worldwide to build a stronger brand. A sought after speaker, Shorr has delivered professional development and corporate branding workshops and seminars across the country for notable brands including Connectwise, Nextiva, ChannelPro, Kaseya, ASCII and Bryant University Women’s Summit. Her articles on style, career development, and technology have been published in notable publications including PC World, ChannelPro Magazine, MSP Success Magazine, Providence Business News and more. Shorr has styled many professionals on photoshoots, television, and in private settings. Lisa is a Member of The Association of Image Consultants International.
