629 Effective MSP Marketing with Taher Hamid

[Uncle Marv]
Hello friends, Uncle Marv here with another episode of the IT Business Podcast powered by NetAlly. This is the show for IT service providers, managed service providers, anyone that is supporting business. We try to help you do that better, smarter, and faster.

This is one of our audio shows. I have a great guest with me, but before I bring him on, let me just say that this podcast is sponsored by SuperOps, the all-in-one PSA RMM platform that helps you streamline your business and supercharge your MSPs. SuperOps helps you work smarter, not harder.

Check everything out over at superops.com. So today we are continuing with our MSP marketing, branding, whatever you got to do to make your image better series that I'm doing. I am no marketing Marv, so I've got to reach out to the people that are experts when it comes to marketing.

And today I have with me Taher Hamed from MSP Camp. I got all tongue-tied with you. I was trying to nail the name, and of course I messed up MSP.

Taher, how are you, sir?

[Taher Hamid]
Good, man. I really appreciate you having me on.

[Uncle Marv]
All right. So I don't know if you've caught some of the earlier shows talking about this, but one of the things I like to get started with is just to simply ask the question, you know, in your experience with what you see out there, what are some of the key marketing challenges that you see that we have as MSPs?

[Taher Hamid]
I think one of the biggest things is we all want to skip to lead generation. We all want leads, which is great, of course. But in the MSP world, it just requires that we have an inbound presence.

It just requires that we have a foundation built. You see so many MSPs say, oh, we grow from referrals, and then you look at your website and it sucks, or they don't have any socials, or they don't have any brand at all, just some boring ass technologysupport.com or whatever. And it's like, of course you're only growing from referrals, because if somebody finds you, they're not going to want to talk to you.

It's like dating, right? If somebody's a slob, or they're on the couch, and they don't work out, or they don't try and build themselves up, of course the only dates you're going to get are blind dates that your mom set up for you. It's just what happens, right?

We can't skip to, I want leads. We have to build the stuff that's boring. We have to put a lot of time and effort into our website.

No matter what happens with AI, websites are still a key piece of how prospects should know and learn about us. We have to put the time in and making sure it's awesome. We have to put our faces on there.

We've got to get a live chat set up. We've got to make sure that the text on the page isn't just marketing-esque. When you have an agency build and write the copy for your website, it's almost always just going to sound broad and generic in general, and you know why?

Because the marketing coordinator is not an MSP. They know a surface level of the value you provide. If you write it yourself, and then just have them make it a little less technical, it's going to convert better, right?

Because you've been in dozens of sales meetings, even if it's from referrals, and you know what you say that gets head nods. That's what you should say on your webpage. That's what you should say on your website.

That's the stuff, just make it you in written form, and you can even get a video of yourself saying exactly what you say in the sales meetings, right? Other MSPs think they're not good at sales, too, and it's like you are good at sales. You don't have to be a salesperson to close deals.

You're the owner. You're the salesperson, whatever. Just bring that confidence, and that's really going to take you a long way.

Kind of the long answer to the mistakes we make is we don't do the boring stuff. We don't build a presentation folder that makes us look legit and polished. We don't build a nice website.

We don't have any way for somebody to find us if they search Lakeland IT support, right? We have to build that foundation. We have to make sure website converts before we start doing advertising and cold calling and everything else.

Long story short is we really have to focus on building the foundation and the inbound side of things before we can really supercharge outbound and reach in.

[Uncle Marv]
All right. So you said something that just triggered a thought in my head, and it's almost as if we have to look at marketing from a first impression kind of view, right? You mentioned the dating thing, and when people hear your name, they want to see what you look like everywhere else, whether it's your business card or your website or your LinkedIn profile.

I mean, you've said it, those things, they're not going away, and that's kind of a first impression.

[Taher Hamid]
Exactly. That's exactly it. And those are the things that people skip all the time.

Like here's an example. I'm about to be doing a LinkedIn automation. It's a cold email messaging, right?

Or cold LinkedIn messaging. If I did that before I had an audience on LinkedIn and before I have a really cool product and a really solid brand and everything else, people would be like, screw this guy, like unsubscribe, like leave me alone, blah, blah, blah, blah, blah. But now when they get that message from me, it's very disarming.

Like, hey, I see you're in the MSP channel too, blah, blah, blah. They're going to check me out. They're going to see like, oh, this guy's like all over the place.

He does a bunch of stuff. He's got his own podcast. He's got a growing business.

Like this is interesting. This person is interesting and has some potential value to me. So it's going to significantly increase the conversion rate of a cold campaign, an outbound campaign versus if I started the business, I didn't have any of this stuff.

I said, I'm going to start a LinkedIn cold outreach campaign. It's like, good luck. That's going to fall fairly flat.

You might get some results out of it, but it's going to feel like pulling teeth. Whereas if you have a solid foundation, solid inbound and you look good, your virtual resume looks impressive. Now you're going to get people to convert easier when you start doing those lead gen and outbound sequences.

[Uncle Marv]
All right. So let me go to, I guess, kind of step two. Somebody has developed their presence.

They've got a website, looks decent. They've got all their ducks in a row there. How do they take the next step though, in terms of either finding their target market or coming up with followers on the social media if that's where they're going to go?

How do they create, you know, an email list, those sort of things?

[Taher Hamid]
Yeah, that's so important. And another thing that's often missed is like building your audience, which is difficult, especially in the business to business, especially in the MSP space. But the reality is a lot of it first is like time.

It's not money, it's time. You do have to go to a lot of networking events and every card you get goes in your database and you're going to be sending them ongoing nurturing emails, right? It doesn't have to be salesy.

It could be your tech tips. That's what we love doing. Every time we get somebody in our CRM, they're getting our weekly tech tip on how to use Teams and how do you SharePoint, OneDrive.

So that's a big thing is just meeting people in person and adding them on your LinkedIn, adding them to your email list. That's huge. I mean, that's converted so much over the years.

And because when you see someone engaging with your LinkedIn, it's almost always someone you've talked to or seen in person. It's rarely just random people until you get to a certain size. But when you're starting out, it's like people you've actually interacted with.

So that's important. And then another thing is, you know, making sure people can get to your site with, you know, local listings and inbound SEO. Like you want to make sure it's local SEO, right?

People love SEO and they make a really good blog about firewalls and a bunch of people from India and Pakistan visit the website. It's useless, right? Like you want stuff that is local focused, right?

Your city, your county, your state. When people get on the site, there's a whole concept of low threshold versus high threshold. Like if our whole call to action is to fill out this contact form, you're going to get very low conversions.

Now, granted, when you do get a conversion, it's going to be super-hot because that's a very high threshold thing to ask somebody like, hey, give me all your information because they don't know what's going to happen next. Even if you say, we're not going to use your email for him. They don't know.

It's a high threshold activity. So we need to also have low threshold things. And a couple examples of low threshold things is like a live chat, right?

There's so many examples. There's HubSpot that has a free version. There's Talk.to that has a free version. That's a low threshold thing because it's just a live chat. It's not giving them their, you know, selling their soul. It's just a quick live chat.

There's also eBooks. And I think a lot of people's eBooks fail on MSP sites because they suck, right? The content sucks.

Or maybe the content is good, but it's hidden behind a really shitty title. Like, here's an example. I picked the front of my own content that I created.

I was like, oh, this is why this one isn't converting. We created an eBook called How to Conduct an RFP for Managed IT Services. It was gold.

I mean, it's like five, six, no, I think it's like eight pages, right? Includes templates on what to use, what questions to ask, how to evaluate the provider. I mean, I spent so much time on this thing.

It's gold. If somebody downloads this, they're going to be happy with it. And if somebody's going through the RFP process, it is going to be like perfectly placed.

It's not relevant to everybody, but it's relevant for somebody that lands on the landing page for this, right? Perfect. Here's the problem.

I named it How to Conduct an RFP for Managed IT Services. Even if you're going through that, that's not that cool. It's boring, right?

And like I poked fun of myself. I'm like, oh, this is why this isn't doing that well. So is it the word conduct that you put in there?

Right? I know it's lame, right? And so I was like, all right, how do I make this more exciting?

And it's like, read this before ever creating an RFP for IT services in the exact template you need to use as you go through this process. And then like in parentheses, free gift on the next page. So now we take something that is just like what it is to something significantly more exciting without using fear, uncertainty, doubt or anything like that.

I'm just saying, look, we're taking something boring and we're making it awesome with nothing more than a title change. And that's going to have and that's already converting better because it's just more exciting. And then you follow through when they download it.

They do get something of value. They like it. And now they're on your email list and they interact with you.

That's very low threshold because it's free information. So I think that's a really big way of building your list is offering something of value for free in exchange for an email, free gifts. We love free.

We do love free and it's low threshold. That's the big thing, right?

[Uncle Marv]
So let me ask, okay, you just made me think of something else when you talk about the pop-up on websites. One of the things that frustrates me is I get to a website and really before I can even start reading what's on the site, a pop-up comes up and covers their screen saying, hey, have you signed up for blah, blah, blah. Uh, what do you, I know that those work to some degree.

I know that they're important, but what do you think of those? Or how do you use them better?

[Taher Hamid]
I guess those are fantastic. And like e-commerce where you're going to give them a 20% off the order, like those types of things. It's great.

And B2B, I almost find them useless unless it's an exit strategy. So there's ways where you can have, if they're going for the exit to leave the site, then that pop-up can come up. That's fine.

And pretty much anything B2B, B2C, e-commerce, whatever. That's great. I would recommend that because they're about to exit and then you're giving them a special offer.

You say, hey, before you leave, here is something of value for literally just your email. Now, even that has a low conversion rate, but at least it's something. Now, what I would do with e-books and stuff is basically near the, you know, throughout the section, it's kind of littered.

Like if you have a really good service page on Microsoft 365, perfect. We're going to include the Microsoft e-book on the middle of the page and the bottom of the page, right? They're reading your Microsoft 365 page.

They've gotten pretty far down. Like they're engaged with this. So like, let's offer them something for free.

[Uncle Marv]
Now, is that something that you can, I know we're getting technical here. I didn't plan on this, but I mean, if you're talking about reading, you know, halfway down a page, is it something where you have it in different letters so that they see it? Or is there a way to trigger a pop-up after they've read a certain percentage of the website?

[Taher Hamid]
There's both, but yeah, I would, I literally just have like a section, I'll have a section like, you know, halfway down the cybersecurity page, there's like a separate section that's bold and exciting, right? And then the title, I'll, we'll play around with the titles to make them more exciting. And then near at the bottom too.

So there's no automation that needs to happen, but absolutely there's tools for everything now. You could have it where they get to a certain page. If they're on the page for 30 seconds, it pops up, etc.

Lots and lots of good things around that. And the idea behind this is basically not to get too like, you know, off track, but both my businesses, I've spent, or the MSP that I worked at, I was on the leadership team, but it was my business. And then now MSP camp is my business.

I put all of my time and effort into inbound, literally all of it, right? Like the podcast, SEO, creating amazing content that people come to me like a magnet. The reality though, is inbound is still working, but it has a, it has a cap.

And so, especially in the last year, I'm realizing we just have to start moving more towards not changing anything we're doing on the inbound. We're still focusing on keywords. We're still creating amazing content, even more of it now.

That is still important for the MSP side and the channel side. But now we have to start incorporating more outbound, more lead magnets, more what Dan Kennedy calls MIF keys, most incredible free gift ever. The better MIF key that we can create, the more leads we're going to get.

And so I see some MSPs right now, a guy I was talking to, he listens to the podcast. He said he got an idea from one of our podcasts on creating a MIF key around penetration testing for five computers for nonprofits. He is killing it with this offer because the nonprofits sometimes will have some checkbox or compliance thing they need to do or whatever.

And he says, I'm going to give a free penetration test for five computers, which does take a lot of time and effort. It's not an easy thing to give away. But he's saying, I know if I give away these, I'm going to get their information.

I'm going to get inside their systems. I'm going to start doing the MIF key. I'm going to start giving penetration tests.

I'm giving them value. The chance of not converting is very low. He's killing with this offer.

He's an MSP camp member. He's using some of our content for that. He's awesome.

And so that's an example of a MIF key. So for those listeners right now, like think of what is the most valuable thing that we can offer somebody that has landed on our page and turn that into your MIF key. And that's how we can really combine the inbound with the outbound.

[Uncle Marv]
So, of course, I was going to ask you the question about how can MSPs differentiate themselves in this sea of, you know, SEO and keywords and social media marketing? You just obviously came up with a great idea that they thought of on their own. How in the world do, I was going to use the word bonehead, but that's not right.

But, you know, a lot of us just don't have that mindset to think outside the box. We just, we know that we're supposed to be on social media. We know we're supposed to do this.

But getting to figure out what differentiates us, sometimes it's difficult. How do you address that with your members?

[Taher Hamid]
I'm in marketing. It's difficult for me. I'm just now rolling out MIF keys from SP camp.

We've grown to $70,000 in monthly recurring revenue with only inbound and some Facebook ads that only do remarketing, which means people have that visited our site. That's it. And I'm like, holy crap.

If I would have been doing a better job of saying, hey, here's a whole campaign for free and I'm running this as the offer for May. How many more leads? How much faster would I have grown if I've done that MIF key this entire time?

And so like it, we, I think one good thing is realizing all of us are learning. Like I've done marketing and sales for eight years at an MSP and I'm learning every single day. I went to a conference with Nigel Moore, the tech tribe.

We went to a magnetic marketing and they were talking about all this stuff. I'm like, this is gold. So all it takes, I've met MSP owners that are fully technical.

They started a tech. They were systems engineer. They started an MSP, like totally technical.

And they're blowing my mind with what they're doing with their marketing. They're not marketing people. They're not salespeople.

What they did is they read a couple of books. They watched a bunch of YouTube videos and they chose one thing that they wanted to really focus on and kill. That might be SEO.

That might be them doing their own pay-per-click that might be doing YouTube videos with these really cool edits, whatever it is that they decided to just dive into the competency MSPs have because we're just, they're just smart people. Like if you're starting an IT company, you're just kind of a smart human and then we limit ourselves with this belief saying, oh, we're not marketing salespeople. All it takes is us turning that genius on something related to marketing sales.

A couple books, a couple of 30-minute YouTube videos and we got it and we can start rolling with it. That really is all it takes sometimes. I think we also have the, we'll listen to podcasts like this one and think we've learned something and we might learn something.

I think more it's about getting motivated to learn something like this is gold. Like someone listening right now, they're like, oh, I'm going to do a Mickey or whatever. It's like, cool.

But you also need to now learn more, right? You need to understand, well, how do I get that on my website? What are, how many people are even visiting my website?

Like we, now this should, this should spark us to learn more and that, that'll turn into effective marketing over time.

[Uncle Marv]
All right.

[Taher Hamid]
Kind of a long answer. It is.

[Uncle Marv]
And, and you, you reminded me that I should probably go ahead and start now this process of letting the listeners, if they don't know who you are, uh, you run MSP camp, which I did mention, uh, basically a membership site that provides ready to run marketing campaigns, content, resources, a ton of, a ton of stuff, a ton of value, but you actually got your start as an MSP, as you said, uh, that you actually exited in January. Yeah.

Is that right? Did I get the month?

[Taher Hamid]
That's you nailed it. Well, and I started as a marketing intern there about eight years ago. And again, I, I got my master's in healthcare administration.

I was going to be on the corporate world.

[Uncle Marv]
Healthcare administration to marketing intern to MSP to now MSP camp.

[Taher Hamid]
Yeah. That's a journey. Yeah.

It's, it's been a journey and you know, I was a marketing intern at the MSP and then I went, I worked my way up to marketing manager and then VP of business development. And so that's kind of where, and I was on the leadership team of the MSP. I didn't have any equity, so I wasn't an owner of the MSP, but that's where my kind of ramp up happened.

And I noticed, you know, everybody's struggling with marketing sales because yeah, it's hard in this space for sure. I mean, B2B in general is hard, but specifically it, cause people just aren't switching it people providers all the time. And I was like, man, we've run these campaigns that have worked for us.

We only, we only market in Polk County. Why don't we just package this up and like offer to other MSPs? That was the idea, you know, like now like a year and a half ago and that really, you know, caught on like fire, which I'm very, very grateful for.

And since then we've added like a thousand new pieces of content to the site. So it's just like, we are just like ramping up when it comes to the content side of things.

[Uncle Marv]
All right. So it is a membership site. So when members sign up, are they just simply getting access to the content or are you helping MSPs develop their strategy, putting together the campaigns?

What's the full process there?

[Taher Hamid]
Yeah. So everything is currently, everything is done. Not done for you.

What's it, what is it? The opposite of done for you where it's like self-serve kind of thing. Okay.

Right. So they log in, there's a camp journey that takes them. Right now we have phase one, we have two more phases coming.

It's like, okay, where do you start? And so they watch these videos. We make them, we make them specifically humorous to keep people going to the course.

We were just going to be like behind the laptop talking about it, but we just realized that's going to have a much lower completion rate than if we made it fun. So we made it fun. And then once they're in there, we have a series of fireside chat.

So we do that every month where we go over to specific marketing tactics within a strategy and we break it down really, really specifically. We also do challenges within our membership base. We highlight members that have done something really cool and what has worked for them.

We have a whole community forum where people can give content suggestions. They can ask other MSPs what they're doing. It's been really cool.

And then we also have a ton of guides. If someone's about to hold a webinar, literally the step-for-step things you need to do to hold a webinar. If somebody wants to optimize their Google My Business page, the step-by-step things you need to do to optimize your Google My Business page.

So it's all do-it-yourself currently. But we are making some really cool changes. We had to kind of get ramped up before we could kind of roll into those changes.

But, yeah, we're going to be offering a lot more in the coming months and year.

[Uncle Marv]
All right. And this is not an expensive proposition either. I know that there are companies that, you know, you've got to spend thousands of dollars to do this.

You can get in for about $100 a month, right?

[Taher Hamid]
Yeah, yeah. Our Scout Plus is $97 a month. And so that's our non-geolocked membership.

And then that's where everyone has to start. We used to have like different plans who could start. The only place people can start now is the $97 plan.

And then basically, depending on your area, if it's available, we then reach out with a welcome letter and an offer to move up to our higher tier, which is called the Leader Program. That's $297. And that locks your area out.

We rebrand content for you. You're in the peer groups, et cetera. So it's just like the premium version of MSP Camp.

[Uncle Marv]
All right. Let's go back now to marketing. I don't want to keep saying mistakes, but that's how it usually starts for us.

We've got these mistakes. We've got these myths out there. AI is now the new, you know, gorilla on the street, the new, you know, shiny object and stuff.

Everybody's thinking, well, I can just use AI and do all of that for me. What's your take on AI when it comes to marketing?

[Taher Hamid]
I love it so much. It just is absolutely removing barriers for people that don't do marketing to start doing marketing. So I can use AI for marketing?

Totally. A hundred percent you can. A hundred percent.

Here's an example. My brother's gym, I used AI to write an article around Cold Plunge because he just rolled out a Cold Plunge service. He's ranking number one in, I think, Florida for Cold Plunge.

And he gets people from different cities and stuff coming because of one webpage that ChatGPT4 wrote for me. And ChatGPT4 is $20. So people love, especially marketing, people love boohooing on new tools because it's like, well, it's not as good as duh, duh, duh.

It's like, it doesn't have to be as good. If it's 80%, perfect. 80% done is better than not done.

So yeah, I mean, ChatGPT is gold for getting paint on canvas. If someone has a campaign idea, they can literally say, hey, this is the marketing persona. Like, give me some talking points, give me some emails, like give me a general draft and it will spit that out ready to tinker.

The best way to think about ChatGPT4, and you have to use four, don't use 3.5, don't be a cheap ass, whoever's listening to this, pay the $20, get the pro version because it's significantly better at 3.5. And it will seriously think, just think of it as paint on canvas. That's the best way to think about ChatGPT4. Whatever marketing idea you have, let's get ChatGPT4 to help us to kind of get paint on canvas and then we tweak and put our own spin and personality on it.

So that's one. For anybody listening, absolutely get a ChatGPT4 subscription. If you're the marketer, owner, salesperson, whatever, it's gold.

I have Microsoft Copilot because it integrates ChatGPT4 into my Outlook and Teams and Word. Use it all the time. So AI, we just have to embrace it.

We absolutely have to. It's gold. Step one.

Step two on a specific tool, a lot of AI tools are overhyped, just to be honest. ChatGPT is not. Copilot is not.

And Opus Clips. So anybody listening, O-P-U-S, Opus Clips is thebomb.com. What Opus Clips will do is if you have a long form video, 10 minutes, 20 minutes, 30 minutes, whatever, you throw it into Opus Clips and you say, hey, just generate some vertical videos for me, put the captions on it, put the emojis on it, and spit me out some clips.

Again, not perfect, right? But doing that ourselves would have taken hours. And instead, in 10 minutes, we have 30 clips to go and say, which ones do we like or which ones do we want to edit?

And I've been using that a lot. I've since made things a little more complicated where I use Opus Clips to get some of the clips I like. I then have a full-time editor that makes them like super crazy, you know, where it's just like the shit popping out.

Sorry if I'm not allowed to cuss on this podcast.

[Uncle Marv]
You're fine.

[Taher Hamid]
Okay. All right. Where it's like, you know, like, unfortunately, on social media, that's the kind of stuff that really sticks where it's like stuff popping out.

And as I'm talking live, you know, live action videos playing, whatever, then it absolutely improves our engagement. But even if you don't need to get crazy, just use Opus Clips to get some videos edited.

[Uncle Marv]
All right. So I'll be honest. I looked at not particularly Opus.

I've heard of Opus, but I looked at a couple of others because I was thinking of doing that for the podcast.

[Taher Hamid]
You should. 100%.

[Uncle Marv]
Well, my trouble was the clip sometimes started halfway in the middle of a thought, and then you got to go in and like you said, you got to have some human interaction there. And then I pulled back and stuff. But that sounds interesting.

[Taher Hamid]
But Opus, they make it easier because you can just say, oh, I actually want to set the beginning here. And then I want to end here. And then it like compiles it in like two minutes.

So that one has been the easiest one so far that I've seen. But okay.

[Uncle Marv]
And they've got a special right now too. If you go on their website now, instead of the $29 a month, it's actually $9.50. Nice. So run over there and grab it now.

[Taher Hamid]
Yeah. I have no affiliation with them by the way. I just love it.

[Uncle Marv]
Now we've talked about all the things that, you know, the trends, the stuff. Are there things to stay away from in our marketing efforts? I mean, I know that having a Google business page is still important if you.

Still important.

[Taher Hamid]
Absolutely. Get more views than everybody else in your city. And that alone will bring you leads over time.

Stay away from, I would say like, I know there's people that have success with like TikTok and YouTube, but I'll be honest. It's just like the effort it takes to be successful in platforms like that is not worth it. Like I see people that go super hard on YouTube, like MSPs that go super hard on YouTube with like open boxing videos and all this stuff.

You're wasting your time. If you put that effort into networking, you put that effort into SEO, you put that effort into building an organic LinkedIn audience, like you're going to have the profitability will be much higher. Now, of course, there's the Tom Lawrence's of the world and everybody else that built YouTube.

[Uncle Marv]
Yeah. Tom Lawrence, Mr. Beast is making a million dollars a week or whatever.

[Taher Hamid]
So exactly for the, for the MSPs out there, like we want to put a lot of time and effort into the activities that are going to make us money and not make us feel good. Like content will make you money. Like if you, if you are getting obsessed with content that will make you money.

If you get obsessed with building LinkedIn audience that will make you money. If you make sure your website ranks for like really good keywords that will make you money, that will make you money, right? If you spend the time and training in SDR to call a specific vertical with messaging that you tweak over time, that will make you money, right?

That's where we need to put our efforts in. What's going to make us money. Here's the other thing I will say though, when you get on Reddit and forums and you say, Hey, does paper click work or does cold calling even work?

Or does cold emailing even work? Or does LinkedIn and everybody asks if it works. Then all of a sudden a bunch of people say, nope, doesn't work.

I've tried it. Here's what I want everybody to hear. This is if, if anyone gets anything away from this, it's this literally everything works.

Literally everything works. So I just want everyone to keep that in their head. Everything works.

Like does paper click work? Yep. Does YouTube work?

Yep. Does SEO work? Yep.

Everything works. If you put enough time and effort into any media, if you have the right messaging, if you have the right list, it's going to work. What we need to identify is where the, where the efforts should go.

What is going to work the best, right? And for me, it's like making sure you know, the first thing is website. That's where your effort should go is website.

Then it's content, getting obsessed with content, creating content, adjusting content, posting content, content, content, content, content, because all of that is your inbound. And then we can add on whatever else after that. It doesn't really matter if you're going to do cold emailing, if you do cold calling, if you're going to do LinkedIn automations, et cetera.

You've already got your foundation. That's going to make everything over here work better. Do you listen to Gary V?

I don't listen to Gary V. I've heard of Jab, Jab, Right Hook, and I probably need to read it.

[Uncle Marv]
That's his book. And I was in the car yesterday and he's not in my regular podcast location, but for some reason he popped up and it was him answering questions about social media and stuff like that. And that segment you just did almost sound verbatim to him where he's like, it all works.

If you got on it and you say it didn't work, well, then it either didn't work for you or you suck at it. And he's like, how much, how much time did you spend doing it? And they said, well, we did a couple of things.

That's not, he's like, you've got to, you've got to post every day. You've got to, I mean, he was on it. He's like, look, if you're serious, you'll do something.

[Taher Hamid]
I love that.

[Uncle Marv]
You can't try it once.

[Taher Hamid]
It feels so good that I'm, I'm, I'm parroting some Gary V stuff. One of my favorite marketers is Russell Brunson. I'm obsessed with Russell Brunson.

When he said, if you, if you post whatever the thing is, if you do it every single day, you don't have to worry about money anymore. So if it's podcast, you podcast every day, you don't have to worry about money anymore. If it's, you know, uh, YouTube videos, you do one every day.

You don't have to worry about money anymore. And it's not just that people are going to find you. It's that you find your voice and you get your confidence and you understand how the algorithm work algorithm works and you get invested into one thing.

You don't have to worry about money anymore. That's how I feel with my podcast. My podcast now, like the algorithms is insane.

What's happened in the last week. It went like this after a, after a year and a half and almost a hundred episodes of grinding, grinding, grinding, like what happened in the last week is blowing my mind. And if I would have quit or if I would have stopped because I sucked cause I did suck, then I wouldn't have got the whoop, which is turning into money.

[Uncle Marv]
So I will say this, uh, first of all, it is a great podcast. Let's mention the name here. No fluff, MSP marketing.

So you've got the right title, got the right market and you've got content that is killer. So there's, there's no, there's no mistaking that you've kind of hit the nail on the head. And yes, podcasting, there is a one to two year period before it actually really kicks in.

I don't know when mine's going to kick in, but it will at some point, but you've done it there. So folks, I will have the link not only to MSP camp, but to the no fluff MSP marketing podcast. Because just like he did here, he'll drop you some free nuggets on the podcast, which then should encourage you.

And that's a strong encourage to become a member on the MSP camp. I mean, a hundred bucks a month. Come on, even though marketing should be doing.

[Taher Hamid]
And honestly, I enjoy this conversation so much. If anybody's actually listened to this entire thing, I actually just created an offer on the ad that I'm rolling out on Facebook next week, but I'll say it here. If you put in, give me 20, you'll get 20% off of the life of your membership.

If you go monthly and that's 40% off as go annual. So I usually don't drop offers on podcasts, but I literally just type that coupon into the site. So feel free if anybody's listening to use that as well.

[Uncle Marv]
All right.

[Taher Hamid]
And the cool thing is that you get a seven day free trial and literally cancel anytime. If you've done exactly what you want, I only want people paying me that are thrilled with what they're getting. So they can cancel anytime.

We're all in the MSP space. We all hate contracts. So yeah, no contracts ever.

[Uncle Marv]
Well, if you could offer three 99, I will tell her, thank you very much for coming on the show. And when we just, we went in deep, man, dude, I really appreciate you having me on.

[Taher Hamid]
And I love listening to your, your podcast, man. Keep it up.

[Uncle Marv]
All right. Well, you keep doing your thing and keep doing your podcast. Maybe I'll see you over in the camp soon.

Once I get past my, I've got a couple of big things coming up, but I'll, I need to market. I need to do that. Cool, man.

[Taher Hamid]
Well, we'd love to have you.

[Uncle Marv]
Sorry. All right, folks. That's going to do it here for this episode.

Hamid from MSP camp. I will say his name five different ways. The next time you talk to me but check him out and get your marketing gear in motion.

We'll see you soon. I've got other episodes coming out. We've got the Wednesday live show.

Wednesdays at 8 p.m. Eastern. Head over to itbusinesspodcast.com and sign up for anything that you find interesting. We'll see you soon, folks.

Holla. Thanks, everybody.