Melissa Hockenberry

Melissa Hockenberry Profile Photo

Owner/Author in Waiting/Swim Mom/Recovered Retailer

Melissa Hockenberry is the owner of First Things First Training and Consulting. She is passionate about utilizing her 30 years of business experience to help small businesses thrive.

Melissa’s professional journey in Fortune 500, non-profit, and over 18 years with Autotask/Datto, equipped her with a diverse set of valuable skills.

She overcame the challenges of staffing and training the right people for a B2C organization and coordinated consistently compelling agendas for a conference with over 2000 attendees.

She built training programs from the ground up in the ever-changing world of SaaS software and delivered over 700 webinars in less than 4 years.

Melissa successfully implemented an integrated software solution in over 250 SMBs. She topped off her technology journey by launching two industry online communities in less than 2 years.

And she executes every skill with a persistent focus on the customer experience.

Melissa has her BS in Business Administration with a major in Marketing from Shippensburg University, Shippensburg, Pennsylvania and her MBA from the University at Albany, Albany, New York.

March 4, 2025

Meet Melissa Hockenberry: First Things First (EP 780)

This episode introduces Melissa Hockenberry and explores her nontraditional path into the MSP space, emphasizing the critical role of customer relationships and empathy in driving business success. Melissa challenges MSPs to rethink their approach to customer experience, profitability, and employee…